Johanna Coutinho

Johanna Coutinho

Marketing Manager at Eyelit Technologies

A dynamic marketing and communications professional with almost a decade of comprehensive experience spanning multiple industries, including automotive, government, non-profit, manufacturing, moving, and real estate. Proven track record of developing innovative communication strategies, building brand awareness, and delivering impactful marketing solutions across national and international platforms.

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Is your Digital Transformation stuck in first gear?

Manufacturing - First Gear

Is your Digital Transformation stuck in first gear? Similar to shifting gears to keep accelerating a car, a digital transformation strategy is necessary to keep up with today’s business environment. Although the theoretical strategies are easy to design, explicit steps are needed to change processes, avoid pitfalls, and ultimately execute an organizational gear shift.  Before I go on, let me …

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Exposing the Myth of AI: Why the Hype Is Holding You Back

Exposing the Myth of AI: Why the Hype Is Holding You Back What’s fueling Artificial Intelligence (AI) mania isn’t a solid business plan backed by glowing use cases but a near-mythic notion that the technology will solve all manner of manufacturing challenges. The overarching purpose of any manufacturing company boils down to delivering quality products …

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Addressing Supply Chain Disruptions and Demand Volatility with Real-Time Planning

Addressing Supply Chain Disruptions and Demand Volatility with Real-Time Planning Disruptions are inevitable in the manufacturing industry. This can range from supply chain delays, production disruptions, or even workforce shortages.   For the sake of this article, let’s imagine you’re running an automotive parts manufacturing plant. The purpose of your factory is to supply steering components …

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Eyelit Technologies Acquires Adexa to Expand Smart Factory and Supply Chain Solutions

Eyelit Technologies Acquires Adexa to Expand Smart Factory and Supply Chain Solutions

Eyelit Technologies Acquires Adexa to Expand Smart Factory and Supply Chain Solutions Holmdel, NJ – January 14, 2025 – Eyelit Technologies (Eyelit), a leader in optimized planning, scheduling, and execution systems for manufacturers, today announced the acquisition of Adexa, a global provider of AI-driven supply chain and enterprise business planning solutions. This acquisition strengthens Eyelit’s …

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Resilience and Innovation: Highlights from the 2024 Southern Automotive Conference in Chattanooga

Resilience and Innovation: Highlights from the 2024 Southern Automotive Conference in Chattanooga

Resilience and Innovation: Highlights from the 2024 Southern Automotive Conference in Chattanooga The 2024 Southern Automotive Conference in Chattanooga, Tennessee, proved to be a remarkable testament to the automotive industry’s strength and adaptability. Despite facing challenges from Hurricane Helene just days before the event, the conference showcased the remarkable resilience of automotive professionals and the …

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Insights from the 2024 Advanced Semiconductor Manufacturing Conference: A Look into the Future of MEMS and Sensors

Insights from the 2024 Advanced Semiconductor Manufacturing Conference: A Look into the Future of MEMS and Sensors

Insights from the 2024 Advanced Semiconductor Manufacturing Conference: A Look into the Future of MEMS and Sensors The recent Advanced Semiconductor Manufacturing Conference in Bromont, Quebec, offered a glimpse into the exciting future of MEMS and Sensor technologies. Held in the heart of the Northeastern Semiconductor Manufacturing Corridor, the event brought together key industry executives, …

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Insight “autonomy” on the shop floor

‘Insight autonomy’ on the shop floor

From flying elephants to aliens landing UFOs at Hyde Park, there are certain things we’re never likely to see. Extend that list into the world of manufacturing however, and soon more practical concerns emerge.

Define Production in Manufacturing

Define Production in Manufacturing

In manufacturing, production refers to the process of making goods for sale. The term is about the process or methodology, and there are three main types of production processes based on the intention.